Where they started
Evergee Energy Technologies makes fuel polishing and fuel management systems and works with customers in Turkey and abroad. In June 2026 it replaced its WordPress website with a new static site built with Astro, a modern framework that makes very fast, secure websites.
The new site looked better, but the move broke the trail Google had been following. In late June Evergee was getting about 156 Google impressions a day. By mid-July it was getting about 15. Clicks held up, because most came from people already searching for the company’s name. What disappeared were the product searches that bring in new buyers.
We started on 7 August. Our first audit, on 12 August, listed 31 problems; a second one on 11 September found more. These were the ones that mattered most:
- 41 old WordPress addresses that Google still showed now led to an error page. In the three months before, they had earned 64% of the site’s page impressions.
- Every visitor from outside Turkey was automatically sent to the English site. Google’s crawler visits from outside Turkey, so it hardly ever saw the Turkish pages.
- Each blog post existed at two addresses, half of them in the wrong language.
- English pages showed Turkish titles in Google, and the site described the company in three different ways to search engines.
- The homepage loaded twelve full-size slides at once.
What we did
Let Google see the real site
We removed the automatic country redirect, so Turkish and English pages open for everyone, including Google. Duplicate blog addresses went from 16 to 8, English pages got English titles, and a small language banner replaced the forced redirect.
Why it works: Google can only rank pages it can reach, in the language people search in.
Reconnected the old addresses
All 41 dead WordPress addresses now send visitors and Google to the right new page with a permanent (301) redirect, live since 16 September. Old datasheet links point to the new documents page, and two discontinued products correctly report that they’re gone. On 6 October we retested 166 address variations and all of them redirected.
Why it works: the rankings and links the old pages had earned pass to the new ones instead of ending on an error page.
Gave search engines and AI tools a clean map
A sitemap that pairs each Turkish page with its English version and carries the real date each page last changed. One consistent description of the company in the structured data, with markup for articles, breadcrumbs, FAQs, videos, offices and a glossary, checked automatically every time the site is built. robots.txt welcomes the main AI crawlers, there’s an llms.txt file, and every article opens with a direct answer to its question.
Why it works: AI answers and Google both prefer pages that state clearly what they are and agree with each other.
Each fix was tracked as a ticket in the site’s code repository (more than 100 by October) and shipped through reviewed code changes, so nothing was changed by hand on the live site.
Faster, more accurate pages
The homepage now loads one image instead of twelve, the site shrank from 42 MB to 27 MB and font files from 78 to 24. We also corrected details that search engines and AI tools cross-check: a map pin about 3 km off, nine videos titled “Video 1” to “Video 9”, and phone numbers and addresses written several ways.
The results
Impressions started climbing on 29 September, two weeks after the redirects went live and on the day five new articles were published. By the first week of October they were eight times the August level, and they kept rising: up to about 280 a day by 10 October.
| Period | Google impressions a day | What was happening |
|---|---|---|
| 15–30 June | 156 | Old WordPress site, just before the move |
| 15–31 July | 14 | New site live, old addresses broken |
| August | 17.6 | Audit and the first fixes |
| 1–28 September | 29.3 | Redirects live from 16 September |
| 29 Sep – 4 Oct | 145.3 | Recovery starts |
Daily averages from Google Search Console exports of 28 August and 6 October 2026.
What’s next
Visibility has come back faster than clicks. Clicks are steady at two to three a day, mostly from people searching the company name, because many of the new impressions are for product searches where Evergee now appears but not yet near the top. The next stage is moving those pages up the first page: more articles on the questions buyers ask, faster signals to search engines when a page changes (IndexNow), and stronger links from industry sites. We’ll update this page as the numbers settle.