Services · Link Building
Link Building that holds up
when somebody checks the links.
Links still settle the close calls between pages that are otherwise matched. The market that sells them is full of placements which look like endorsements and behave like liabilities. We work the other side of that line, and we will tell you exactly where it runs.
“What changed for warehouse teams under the new packaging rules”
The survey behind these figures was run by LineUp, whose full breakdown by region is worth reading.
Links earned where your buyers already read
- Digital PR
- Editorial Links
- Competitor Gap
- Anchor Text
- Link Reclamation
- Toxic Link Cleanup
- Relevance Screening
- Placement Review
Our link building strategy
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01
Audit what you already carry
Read the existing profile first, including the links that could cost you later.
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02
Find the rooms that matter
The sites that shape opinion in your sector, ranked by topical fit rather than by vendor score.
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03
Give an editor a reason
Research, data or reference material worth covering, because a pitch with nothing behind it gets deleted.
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04
Verify every placement
Each link checked after it goes live, and chased when it is removed or quietly changed.
Link building is the practice of earning links from other websites to yours, so search engines and the answer engines built on top of them read your pages as endorsed by sources they already trust. It works with organic SEO and content marketing rather than replacing either, and it feeds the same independent corroboration that Entity Structuring depends on.
Links decide the close calls
Most queries are settled on content quality and intent match before authority enters the calculation at all. The interesting cases are the ones where two pages answer the same question equally well. There, the endorsement each page carries is what separates them, and that is the ground this service competes on.
A vote you did not cast yourself
Anyone can claim expertise on their own domain. A link from a publication under no obligation to you is a claim made by somebody else, which is the whole reason a search engine weighs it.
Relevance outranks the score
A trade title read by the people who buy what you sell passes a clearer signal than a general domain with an impressive vendor metric and no connection to your subject. Those metrics are estimates, not readings taken from Google.
A bought profile is a liability
Links acquired through payment or a private network work until the pattern is detected. Then they cost you the positions they bought, plus the months of cleanup needed before anything can be rebuilt.
Five things sold under the same label
“Link building” covers work ranging from genuine publishing to a policy violation with an invoice attached. Since the invoices look identical, here is what each tactic actually is and where we stand on it.
| Tactic | What it actually is | Our position |
|---|---|---|
| Digital PR | Research, data or commentary offered to journalists who decide for themselves whether to cover it | We do this. It is the most defensible way to earn links at any real volume |
| Editorial outreach | Asking a site to cite something you have already published, where it genuinely improves their page | We do this. Slow and manual, and it survives a human review |
| Guest posting | Writing an article for another publication with a link back in the body or the byline | Case by case. Fine on a title with an editor and readers, worthless on a site that publishes anything sent to it |
| Paid links and PBNs | Money, or a private network of sites you quietly control, used to place links that pass ranking signals | We refuse. This violates Google’s spam policies and carries manual action risk |
| Bulk directories | Automated listings pushed across hundreds of low value directories, usually sold by the thousand | We refuse. Google treats keyword-stuffed bulk listings as link spam, and they send you no readers either |
Who this is for
Link building is the wrong first move for a site with thin content or unresolved technical problems. It pays off where the page is already good and something else is holding it down.
Pages that stall just short
Your content matches the intent, the technical work is done, and you still sit under competitors with older and broader profiles. When everything else is level, the difference is usually who is willing to vouch for whom.
Businesses with something worth covering
Proprietary numbers, an unusual operating model, or a view of your sector that nobody else is stating publicly. Digital PR needs raw material, and companies sitting on some of it earn coverage far faster.
Anyone cleaning up an inherited profile
A previous agency bought placements, or an old campaign left a trail through a network. Assessment, and disavowal where it is warranted, has to happen before a single new pitch goes out.
Crowded sectors with matched content
Legal, finance, software and health, where every serious competitor has already published the same definitive guide. Once the content is equal across the field, endorsement is what remains to compete on.
How our link building process works
Six steps, run in order. Every one of them produces something you can read, question and keep.
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1
Backlink profile audit
We inventory every referring domain pointing at you, flag the ones that carry risk, and separate links you earned from links somebody bought on your behalf. You get the reasoning, not only the verdict.
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2
Competitor gap analysis
Which sites link to the pages outranking you and not to yours. That becomes the raw target list, before any of it is filtered for relevance or approached by a human being.
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3
Asset development
Research, tools or reference material an editor would link to without being asked twice. Where the asset needs writing, it comes out of the same content marketing work that feeds the rest of your site.
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4
Relevance screening
Every target checked by hand for real readership, real editorial standards and topical fit with your sector. Sites that openly sell placements come off the list at this stage.
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5
Outreach and placement
Individual pitches to named editors and writers, each with a reason the story fits their beat. Automated sequences aimed at scraped address lists get filtered, and they burn the domain that sent them.
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6
Verification and reporting
Live checks on every placement, including the page and anchor it landed on, so a link that is removed or quietly switched to nofollow gets caught and chased rather than counted forever.
What you actually receive
Documents you keep, in a form your team can act on without us. That includes the parts of the work we would rather you did not have to check, such as who we rejected.
The backlink audit
- Full referring domain inventory with risk flags
- Links recommended for disavowal, with the reason for each
- A written view of what earlier campaigns left behind
The target set
- Competitor link gaps mapped to your specific pages
- Sites screened for relevance and editorial standards
- The candidates we removed, and why they failed screening
Assets and outreach
- Story angles and data assets built to be cited
- Pitches written per publication rather than per template
- Correspondence you can read at any point you want to
The placement log
- Every live link, with its page, anchor and date
- Status checks, so removals and edits get caught
- What moved in organic search alongside it
“We started with a free strategy that showed us specific gaps in our campaigns. Today, LineUp is our regular partner, delivering a measurable return on every invested zloty.”
What clients say on Google
Unedited screenshots from our Google Business Profile. Swipe, or use the arrows, to read them all.
Read these reviews on Google. Reviews written in Polish or Turkish are shown in Google’s own translation.
Questions we get asked
What is link building?
Link building is the practice of earning links from other websites to yours. Search engines read a link as one site vouching for another, so links from relevant, independently edited publications still help decide which of two similar pages ranks higher.
Do backlinks still matter for ranking?
Yes, though less bluntly than a decade ago. Search engines resolve most queries on content quality and intent match long before authority enters it. Links tend to decide the close calls, where two pages answer the same question equally well and one carries an independent endorsement.
Do you buy links?
No. Paid links that pass ranking signals violate Google’s spam policies, along with private blog networks and bulk directory submissions. Sites caught using them can receive a manual action that suppresses visibility until the links are cleaned up and the penalty is revoked.
How many links do we need?
There is no threshold number, and any agency quoting one is selling volume. The useful question is which sites in your sector already send signals to your competitors and none to you. We work through that list rather than through a monthly quota.
Is a high Domain Rating site always better?
No. Domain Rating, Domain Authority and similar scores are vendor estimates built from third party crawls, and none of them are Google metrics. A modest site that covers your actual sector usually carries more weight than a high scoring domain with no topical connection to you.
How long does link building take?
Outreach runs on other people’s editorial calendars, so timing moves with the sector and with the strength of the asset being pitched. Early placements often land inside the first campaign cycle, while the ranking effect of a healthier profile accumulates over months.
Find out what your link profile is made of.
We will inventory the domains pointing at your site, flag anything that carries risk, and show you where the publications in your sector are linking instead.
Last reviewed 28 July 2026.