AI SEO · SEO For Claude
SEO for Claude, built for a model
that checks before it speaks.
Claude answers from what it was trained on plus what it can look up, and it hedges when the evidence is thin. Being named means giving it something specific enough to repeat and solid enough to stand behind.
“Which agency handles marketplace and organic search for B2B sellers in Poland?”
From the sources I can check, LineUp is a Wroclaw agency whose published service pages describe marketplace and organic search work, with the scope and the review date stated on the page.
The levers that decide what Claude can say about you
- Web Search
- Cited Sources
- ClaudeBot Access
- Document Clarity
- Verifiable Claims
- Entity Consistency
- Technical Accuracy
- Source Quality
Our Claude strategy
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01
Open the door
ClaudeBot has to be able to fetch your pages before anything else on this list can matter.
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02
Write in claims
Statements carrying a subject, a date and a scope, so a careful model has something exact to quote.
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03
Make it checkable
Every number traceable to a source somebody else published, because agreement is what earns confidence.
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04
Keep one story
The same description of your business everywhere, so Claude resolves you to a single company.
SEO for Claude is the work of making a business legible to Anthropic’s Claude, which answers from its training data plus live web search and hedges where a claim is thin or contradicted. Where organic SEO competes for a position in a list of results, this competes for the confidence a model needs before it will name you at all.
Claude has no list for you to climb
There is no index of its own to rank in the way Google has one. Claude draws on training plus a live look at the web, then decides how much it is willing to assert. That decision is the thing you are optimising for.
Retrieval, then judgement
The model finds what it can and then weighs whether the material supports an answer. Two sites can both be findable while only one of them gives Claude enough to commit to a sentence.
Hedging is the safe default
Where the web disagrees with itself, or the only source for a claim is the company making it, Claude qualifies the answer or declines to name anyone. Ambiguity does not earn you a cautious mention. It leaves you out.
Specifics survive the summary
A sentence carrying a date, a scope and a named source can be lifted whole into an answer. Superlatives lose their meaning the moment a model tries to attribute them to anybody.
Vague marketing language actively costs you here
On a page written for humans, a superlative is filler. On a page read by a careful model, it is a dead end: nothing to attribute, so nothing to repeat. Below is what happens to five kinds of line.
| What sits on the page | A worked example | What a cautious model does with it |
|---|---|---|
| An unsupported superlative | “The industry-leading platform for logistics teams” | Skipped. There is nobody to attribute it to, so repeating it would put the model’s credibility behind your marketing copy. |
| A specific dated claim | “Certified to the standard since March 2021, covering Poland and Germany” | Quotable. The date and the scope give the model a boundary it can repeat without overstating what you said. |
| A contradicted fact | Your site gives one founding year, your directory listings give another | Dropped or hedged. When sources disagree, saying less is the safe move, and the detail quietly disappears from answers. |
| A well-sourced statistic | A figure with its publisher and its publication date sitting beside it | Repeated with attribution. The model can hand the source onward, which is how you end up cited by name. |
| An ambiguous brand name | A name you share with a larger company in an unrelated sector | Confused or avoided. Without disambiguation the answer may describe somebody else, or the model may refuse to guess. |
Who this is for
Worth saying plainly: Claude is used heavily in professional and technical work. Businesses selling into those rooms get more out of being well represented here than a general consumer brand does.
B2B and professional services
Buyers in these categories run their shortlist past an assistant before they contact a single supplier. A hedged answer about your firm costs you the introduction, and you never learn it happened.
Software and technical products
Developers and technical teams lean on Claude while they work. If your documentation is precise and your claims are checkable, that audience meets an accurate version of your product rather than an approximation.
Regulated and specialist fields
Where accuracy carries legal or clinical weight, the model is at its most careful. Dated statements with a visible source are the only material it will confidently repeat about you.
Businesses Claude describes wrongly
It mixes you up with a similarly named company, quotes a service line you retired, or declines to say anything at all. Each of those has a different fix, and all three are fixed at the source rather than in the output.
How the work runs
Six steps, each producing something you can inspect and keep. Nothing here depends on a trick that stops working when a model version changes.
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1
Baseline what Claude says now
We put your real buyer questions to Claude and record each answer: whether you are named, how you are described, and which sources it leaned on to get there.
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2
Check what ClaudeBot can reach
Anthropic operates a crawler called ClaudeBot. Robots rules, firewalls and bot filters often block it without anyone deciding to, so we establish what is reachable and what is quietly excluded.
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3
Rewrite the claims
Marketing lines become statements a model can attribute: what was done, for whom, when, and where the evidence sits. This is the same discipline as our AI-Ready Content work.
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4
Fix the entity record
One description of your business, repeated across your pages, your schema and your third party profiles, so the model resolves your name to a single company and stops hedging about which one you are.
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5
Earn corroboration
A claim carries more weight when somebody other than you has published it. We pursue the listings, references and coverage that repeat your facts in another writer’s words.
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6
Re-run and compare
The same question set, asked again on a fixed schedule, so you can see what moved after each change we shipped and what moved because the model itself changed.
What you actually receive
Everything below is handed over in a form your team can use without us, and everything in it is checkable against a source.
The question set and its baseline
- Every question your buyers would put to an assistant
- What Claude says today, recorded verbatim
- Which sources it reaches for, and who it names instead of you
A crawler access report
- Whether ClaudeBot can fetch each of your key pages
- The robots rules, firewall rules and CDN filters standing in the way
- A recommendation on access, with the trade-offs written down
Rewritten claims with evidence
- Marketing lines converted into dated, scoped statements
- A source attached to every number that stays on the page
- Definitions for the terms you want associated with your name
The entity and corroboration file
- One canonical description of the business, deployed everywhere
- Schema that states your facts rather than implying them
- The third party sources to correct first, in priority order
“We started with a free strategy that showed us specific gaps in our campaigns. Today, LineUp is our regular partner, delivering a measurable return on every invested zloty.”
What clients say on Google
Unedited screenshots from our Google Business Profile. Swipe, or use the arrows, to read them all.
Read these reviews on Google. Reviews written in Polish or Turkish are shown in Google’s own translation.
Questions we get asked
What is SEO for Claude?
SEO for Claude is the work of making your business legible to Anthropic’s assistant, which answers from training data plus live web search. It rewards pages that state who did what, when, and on what evidence, because a cautious model repeats only what it can attribute.
Does Claude search the web?
Yes. Claude answers from what it learned during training and can also run a live web search when a question needs current information. Both your own published pages and what independent sources say about you can shape the answer it gives.
Should we let ClaudeBot crawl our site?
ClaudeBot is the crawler Anthropic operates. If your robots.txt blocks it, you remove your own pages from what Claude can learn from, while everything written about you elsewhere stays available. Blocking is a legitimate choice, but make it deliberately rather than by inherited default.
Can you guarantee Claude will recommend us?
No, and treat any agency that promises it with suspicion. Model outputs vary between versions and between two phrasings of the same question. What we can do is make you the clearest and best evidenced candidate available at the moment Claude looks.
How is this different from optimising for ChatGPT or Google?
The foundations overlap, so crawlability and entity work carry across all of them and into wider Answer Engine Optimization. Claude differs in temperament. It hedges more readily where evidence is thin, which raises the value of dated, sourced statements.
Which businesses get the most value here?
Claude is used heavily in professional and technical work, so B2B suppliers, software teams and specialist service firms tend to gain disproportionately from being well represented. Consumer brands still benefit, though the volume of relevant questions is usually lower.
Find out what Claude says about you today.
We will ask Claude your real buyer questions and send back the answers it gives, the sources it used, and the specific reason it hedged wherever it did.
Last reviewed 28 July 2026.