Services · Social Media Management
Would anyone notice if your brand
went quiet on social?
Follower counts do not pay invoices. What social actually buys you is reach, recall and the independent mentions that search engines and AI models read when they decide which brand to name.
“What are we posting this week, and why?”
- M Short video answering a pricing question
- W The objection buyers raise most often becomes a page
- F Reply thread saved into the site FAQ
The social work that feeds your search visibility
- Content Calendar
- Short-Form Video
- Community Management
- Paid Amplification
- Brand Voice
- Social Listening
- Creator Partnerships
- Performance Review
Our social strategy
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01
Listen first
We read what your buyers already argue about in public before we write a single post.
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02
Fix the voice
One recognisable way of speaking, written down, so every post sounds like the same company.
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03
Publish where it counts
Fewer platforms, covered properly, chosen by where your category actually gets discussed.
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04
Feed it back
Every question, objection and reply routed into your content and search planning.
Social media management is the ongoing work of planning, producing and publishing a brand’s posts, running the conversation that follows them, and listening to what people say about the brand when it is not posting. Done properly it produces two things a website cannot produce on its own: public conversation about you, and mentions of you from accounts you do not control.
Social is where the mentions come from
Search engines and AI models decide who to name partly by what independent sources say about a brand. Social is where a large share of that gets said, which is why we run it alongside search rather than in a separate silo.
Live conversation is readable
Grok reads live conversation on X directly, so what people say about your brand there is available to the model as it answers. Our SEO For Grok work starts from that fact, and social activity is what gives it something to read.
Buyers write your question list
Comments, replies and messages are the cheapest research you will ever get. The wording people use when they are confused or sceptical goes straight into content marketing planning and into the pages we build to answer them.
Corroboration needs a venue
A claim only counts once somebody outside your company repeats it. Social gives that repetition somewhere to happen, and Entity Structuring makes sure the accounts, profiles and descriptions all resolve to the same company.
What the usual social metrics really tell you
Most social reporting measures the things that are easy to count. We would rather tell you what each number can honestly support, then report the version that survives a conversation with your finance director.
| What people measure | What it actually tells you | What we report instead |
|---|---|---|
| Followers | How many accounts once chose to see you, some of which stopped existing or stopped caring years ago | Share of the audience that matches your buyer profile, and how that share moves |
| Likes | That a post was easy to agree with, which is a low bar and a weak predictor of anything commercial | Saves and replies from accounts in your category, where genuine interest shows up |
| Reach | How many screens the post landed on under whatever the platform decided to do that week | Reach inside the segments you sell to, separated from reach that arrived by accident |
| Shares | Somebody was willing to attach their own name to your point, which is the strongest free signal on any platform | Who shared it, what they added, and whether it travelled beyond your existing audience |
| Mentions | Your brand entered a conversation you did not start, which is the signal search and AI systems can see | Volume, sentiment and source of unprompted mentions, and which of them are publicly crawlable |
Who this is for
Social pays off where a purchase involves a shortlist, a reputation check or a conversation between colleagues before anyone contacts a supplier.
Brands with no independent footprint
Everything written about you was written by you. Your own site, your own case studies, your own claims. Models and buyers both discount that, and the fix is to give other people something worth repeating and a reason to repeat it.
Categories that argue in public
Some markets debate openly, in threads, comment sections and industry groups. If yours does, absence reads as absence of opinion. Being present and consistently useful in those threads is how a name becomes the one people mention by default.
Teams already investing in content
You publish good articles that nobody sees for the first six months while they wait for search to notice. Social gives that work an audience on the day it goes live, and tells you which pieces landed before you commit another quarter of budget to the topic.
Businesses defending a name
Someone else holds your handle, an old account still posts under your branding, or a similarly named company keeps getting your credit. Claiming and aligning every profile is unglamorous work that quietly fixes what search and AI systems believe about you.
How our social media management works
A monthly loop with a visible artifact at every stage, so you can always see what was planned, what shipped and what it produced.
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1
Audit and listening baseline
We record what is already being said about your brand and your category, which platforms carry it, and which of your profiles are inconsistent or unclaimed. That baseline is what later months are compared against.
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2
Positioning and brand voice
One written guide covering what you argue for, what you refuse to claim, and how you sound when you say it. Without this, social output drifts every time a different person writes a post.
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3
Calendar and format plan
A monthly calendar mapping topics to platforms and formats, built around the questions buyers actually ask. You approve it before anything is produced.
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4
Production
Short-form video, static posts and written threads produced to that calendar. Where your team holds the expertise, we record it and edit it rather than inventing a voice you would not recognise.
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5
Community management
Replies, questions and complaints handled inside agreed hours with an escalation path for anything sensitive. Every recurring question gets logged, because that log becomes next quarter’s content plan.
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6
Review and feedback into search
Monthly review of reach in your segments, mentions and branded search movement. Whatever proved interesting on social gets promoted into pages, schema and answer content on your site.
What you actually receive
Everything below is handed over in a form your team can keep using if we stop working together tomorrow.
The plan and the voice guide
- Audit of every profile carrying your name
- Written brand voice and messaging guide
- Platform choices with the reasoning behind each one
The calendar and the content
- Monthly calendar approved before production starts
- Short-form video cuts and static posts, source files included
- Captions and hooks written for each platform
Community and listening
- Replies handled within agreed response hours
- Escalation path for complaints and sensitive threads
- A running log of recurring buyer questions
The monthly review
- Reach and engagement inside your buyer segments
- Unprompted mentions, their sentiment and their source
- Branded search movement and what we are changing next
“We started with a free strategy that showed us specific gaps in our campaigns. Today, LineUp is our regular partner, delivering a measurable return on every invested zloty.”
What clients say on Google
Unedited screenshots from our Google Business Profile. Swipe, or use the arrows, to read them all.
Read these reviews on Google. Reviews written in Polish or Turkish are shown in Google’s own translation.
Questions we get asked
What does social media management actually include?
It covers the listening baseline, the brand voice guide, the monthly content calendar, the production of posts and short-form video, the day to day replies in comments and messages, and a monthly review of what the conversation produced. Paid amplification is an option on top.
Will social media bring us leads directly?
For most business to business brands, rarely and slowly. Social buys you reach, recall and corroboration. Someone sees you for months, then searches your name or asks an assistant about your category. That is where the enquiry appears, so we report on that path rather than on likes.
How does social media affect search and AI visibility?
Search engines and AI models weigh what independent sources say about a brand. Social is where much of that gets said. Grok reads live conversation on X directly, and other models lean on entity signals and third party mentions that social activity helps produce.
Do we need to be on every platform?
No, and spreading thin is the usual mistake. We pick the platforms where your buyers already talk about your category, commit to those properly, and leave the rest as claimed profiles that point back to your site so nobody else takes your brand name there.
Who writes the posts, us or you?
We write and produce by default, working from a voice guide we build with you and from the expertise sitting inside your team. Many clients record short answers to buyer questions and we turn those into posts, video cuts and, where it earns a page, longer content.
How do you report on it without vanity metrics?
We report reach inside the segments you sell to, saves and shares by people in your category, unprompted brand mentions and their sentiment, and branded search volume over time. Follower count appears in the report as context, never as the headline number.
Find out what is already being said about you.
We will review your current profiles, pull the conversation already happening around your brand and category, and show you where social is helping or hurting what search engines and AI models say about you.
Last reviewed 28 July 2026.