Where they started
Café Peri on Potsdamer Straße is a Turkish café known for its breakfast, kumpir and künefe. When we started in August 2026 it had 3,532 Google reviews and a 4.7★ rating, but no website.
Without a website, Google and AI assistants had nothing of the café’s own to show. Searches for its menu, its halal food or its opening hours went to other sites, and when people asked an AI assistant for a Turkish breakfast near Potsdamer Platz, there was no Café Peri page for it to cite.
One in three of the café’s written reviews (34.5%) isn’t in German, so the site had to work for visitors as well as for locals.
What we did
Planned the page around real searches
We mapped each section of the page to the searches that matter most to the café, from Turkish breakfast and kumpir to halal food near Potsdamer Platz, and wrote it in German with English and Turkish versions.
Why it works: a page that answers the exact question someone typed is the page Google prefers to show.
Built it for phones first
Address, click-to-call and directions sit above the fold, and on phones call and directions stay pinned to the bottom of the screen. Below them: the menu highlights, the halal and prayer room information, opening hours, the terrace, an FAQ, a map and a table booking link.
Why it works: most people looking for a café are on a phone and want to know three things fast: what’s on, is it open, how do I get there.
Made it readable for Google and AI tools
Restaurant and FAQ structured data, clear titles and descriptions, compressed images with alt text, a canonical address, and Search Console, a sitemap and GA4 set up on launch day, 24 August.
Why it works: structured data tells Google and AI assistants exactly what the business is, so they can show it and cite it.
The website we built
See the proof
Search Console only records a site once it’s verified, so the numbers start on 7 September, two weeks after launch. These are unpaid Google search results only.
Before the site existed, none of this was possible: no clicks, no impressions and no appearances in Google’s AI answers, because there was no Café Peri page to show.
Speed and quality scores
| Google PageSpeed Insights | Desktop | Mobile |
|---|---|---|
| Performance | 99 | 86 |
| Accessibility | 100 | 97 |
| Best practices | 100 | 100 |
| SEO | 100 | 100 |
| Main content visible after | 0.9 s | 3.5 s |
Measured on 21 October 2026.