Where they started
Bon Tacos serves French tacos, a grilled tortilla filled with meat, fries and cheese sauce, from a spot in the underground passage at plac Dominikański 3 in Wrocław. It opened on 16 September 2026.
Its Instagram had 32 posts: phone videos, opening announcements and one-off graphics, each in a different style. Nothing on the profile explained what a French tacos is, where to find the place or when it’s open, and a first-time visitor couldn’t tell the brand from the grid.
Before and after
What we did
A look people recognise
Red and yellow from the restaurant’s own fit-out, the Climate Crisis headline font from its website, and the grill marks from the tortilla as a pattern. Three pinned posts form one panorama across the top of the grid.
Why it works: when every post looks like Bon Tacos, people recognise it in the feed before they read a word.
Answers before questions
Three pinned carousels answer what a newcomer wonders: CO? (what is a French tacos), KTO? (who makes it) and GDZIE? (where to find it, underground). Two more explain how to eat one and what else is on the menu.
Why it works: a new food concept needs explaining, and pinned carousels are the first thing a profile visitor sees.
Animation instead of stock photos
Twenty short animated videos: three ads, three 2D spots, a 3D tacos, two five-episode series (Bon Jour for lunch, Bon Soir for late nights), and three voiceover stories. Nine highlight covers sort the stories into tacos, fries, location, hours, promos, the two series, reviews and the team.
Why it works: Reels are the format Instagram shows to people who don’t follow you yet, and a series gives followers a reason to come back.
The new profile
The animations
A selection of the 20 videos. They play on a loop while on screen; tap one to hear the sound.
How we’ll measure it
For a walk-in restaurant, likes aren’t the goal; new guests are. Now that the content is in place, we track what shows people coming through the door:
- Student coupons redeemed in the restaurant
- Direction requests and calls from Google Maps
- The number and average of Google reviews
- Reach among new people near plac Dominikański
We’ll add those numbers here once the plan has run.