Where they started
Leafy English School teaches English to adults in Wrocław. The teaching was good, but the school was nearly invisible online: beyond page 20 of Google for “angielski dla dorosłych” (English for adults) and “english school wroclaw”.
The searches were there. “szkoła językowa wrocław” gets about 2,000 searches a month and “kurs angielskiego wrocław” about 1,500.
What we did
Found the searches that matter
We looked at the schools ranking above Leafy and the words adult learners actually type, in Polish and English.
Rebuilt the Google profile
Descriptions for each type of course, new photos, the same name, address and phone everywhere, and a clear way to enquire.
Built momentum with reviews and content
A review plan for current students and regular updates kept the profile active and gave Google reasons to rank it higher.
Why it works: reviews and fresh activity are two of the signals Google uses to judge how prominent a local business is.
The results in detail
| Measure | Before | After |
|---|---|---|
| Google profile views | 64 | 320 (+400%) |
| Calls, website clicks and directions | 28 | 66 (+135.7%) |
| Direction requests | 25 | 55 (+120%) |
| Rank for “angielski dla dorosłych” | #230+ | #8 |
| Rank for “english school wroclaw” | #165+ | #9 |
Measured in Google Business Profile Insights and Google search between July and October 2025.