A restaurant stopped paying for clicks that never walked in

Where they started

By default, Meta shows ads to whoever is cheapest to reach. For Baku Lounge that meant lots of views from people who were never going to visit: clicks cost 1.80 PLN and about 50 people reached the menu over six days.

The goal we agreed for a 6-day sprint: get the cost per click under 0.50 PLN and bring 300 interested locals to the menu.

What we did

The 3-second filter

The video ads showed the lounge's location and menu prices straight away. People who weren't nearby or interested scrolled past before the ad cost anything.

Why it works: when uninterested people skip early, the budget goes to people likely to visit.

Follow-up for the interested

Everyone who watched the whole video went into a separate audience and saw a follow-up ad.

Why it works: people who watch to the end are far more likely to come in.

More budget, same cost

Once Meta knew who to target, we raised the budget by 17.1% in 48 hours. The cost per click stayed at 0.31 PLN.

Why it works: a trained audience can grow without each click getting more expensive.

Ads only when the doors are open

Google's Popular Times shows the lounge is busiest between 6 PM and 2 AM. We ran the ads only from 12 PM to 2 AM, its opening hours, so no money went on impressions at 4 AM.

From ad view to menu visit

Later we also built Baku Lounge's first website. See the web design case study →

“We are very pleased with our collaboration with this team. Thanks to their expertise, especially in Google Maps and Google Ads, all our orders are handled efficiently and professionally. We wholeheartedly recommend them to anyone looking to grow their business.”

Baku Lounge, translated from Polish

“Our visibility has increased and more customers started to be more aware of Baku Lounge.”

Oğuzhan, Owner