Perfect CPC in Under 48 Hours.
20,000+ Potential Customers Reached.
How we helped Baku Lounge reach over 20,000 people nearby, bring 544 real visitors to their menu, and keep the cost at just 0.31 PLN per click — all within a 6-day sprint.
Before vs. After: The Numbers
Here’s where Baku Lounge started, the goals we set together, and the results we actually delivered.
| What We Measured | Before We Started | Our Goal | What We Delivered |
|---|---|---|---|
| Cost Per Click (CPC) | 1.80 PLN | 0.50 PLN | 0.31 PLN |
| Menu & Profile Visits (6 Days) | ~50 visits | 300 visits | 544 visits |
| Visitor Quality | Random scrollers | Interested locals | People ready to visit |
| Money Wasted on Wrong Audience | Significant | Minimal | 0% wasted |
What This Means for You
Before working with us, Baku Lounge was spending money on people who clicked by accident and never came back. We cut the cost of getting a real visitor by 82% and made sure every penny went toward people who actually wanted to eat there.
The People Behind the Results
Software doesn’t build strategy — people do. Here’s how our team planned and delivered these results for Baku Lounge.
“By default, Meta shows your ads to whoever is cheapest to reach — usually random people scrolling who will never visit. We set up strict rules so the system only spent money reaching people who were actually looking for somewhere to eat.”
“A good ad doesn’t just look nice — it filters. We showed local prices and the restaurant location in the first 3 seconds. If someone wasn’t in the area or interested, they’d scroll past without costing us a thing.”
How We Did It, Step by Step
A clear breakdown of the strategy we used to protect ad spend and bring in real customers.
The 3-Second Filter
We created video ads that showed Baku Lounge’s location and menu prices right away. People who weren’t nearby or interested scrolled past before the ad cost anything.
When uninterested people skip early, they don’t cost you money. That means your entire budget goes toward people who are actually likely to visit.
Retargeting the Most Interested
We tracked everyone who watched the full video — they clearly wanted to know more. We saved these people into a separate list and showed them follow-up ads, because someone who watches the whole video is much more likely to actually visit.
Instead of showing follow-up ads to everyone, we only spent money on the people who already showed real interest. This keeps costs low and results high.
Growing the Budget Without Raising Costs
Once Meta learned what a “good visitor” looked like, we increased the ad budget by 17.1% in just 48 hours. Because the system already knew who to target, the cost per click stayed perfectly flat at 0.31 PLN.
Usually, spending more on ads makes each click more expensive. But when the system is trained on the right audience first, it can find more of those people without raising costs.
The “Elite Filter” Funnel
Hover over stages to visualize the filtering process.
Zero Budget Wasted Outside Business Hours
We didn’t just target the right people — we targeted the right hours. Here’s how we used real foot-traffic data to schedule every ad.
📊 Google Popular Times Data
We analyzed when Baku Lounge gets the most foot traffic. The data shows peak hours between 6 PM – 2 AM, with Friday and Saturday nights being the busiest.
🕐 Operating Hours = Ad Hours
Baku Lounge is open 12 PM – 2 AM daily. We matched ad scheduling exactly to these hours — no impressions were served at 4 AM or 8 AM when nobody would visit.
💡 Why This Matters
Most advertisers run their ads 24/7 and let the algorithm decide when to show them. The problem? You end up paying for impressions at 3 AM when no one is going to walk into your restaurant. We aligned every ad dollar with the hours Baku Lounge was actually open and busy — not a single impression was wasted outside of activity hours.
The Final Results
Actual numbers from the campaign dashboard
0.31PLN
Stayed flat even as we scaled up544
+16.2% growth in last 48h18,590
All within the local area0%
Every penny went to the right audienceOur visibility has increased and more customers started to be more aware of Baku Lounge.
Want Results Like These?
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